The French company Coverpla is consolidating its offer and highlighting its engagement in CSR by partnering with Luigi Bormioli on the development of the Ecoline range. This approach presented at a press conference organized at the last PCD Show in Paris serves a dual purpose: reducing packaging weight and developing rechargeable, sustainable solutions that are easy to recycle.
 
Coverpla is bringing its expertise to the new eco-designed collection from its partner Luigi Bormioli with a dual solution in terms of compatibility and capping.
 
According to Bruno Diépois, CEO, Coverpla, “Eco-design is at the heart of this launch. Luigi Bormioli demonstrates its capacity to produce high-quality lightweight glass, while Coverpla has committed to a significant development in its service offer.”
 
Made up of two bottles (50- and 100ml) and two jars called Ecojars (30- and 50ml), the Ecoline range allows a 40% reduction in weight compared with the 100g of glass used for a classic 100ml bottle, for example. This sustainable approach allows an average 60% reduction in carbon dioxide emissions across the supply chain (compared with plastic or blown or pressed glass).
 
A specific “CV15” neck makes the jars in the Ecoline range compatible with a standard screw pump solution. This specificity allows brands to perform their own filling operations and offer products that are rechargeable and 100% recyclable (due to the fact that each individual part can be separated for recycling). Coverpla has also designed a specific trim for the standard pump that can be matched with any of the caps in its catalog. In order to extend its offer, Diépois says they have also added their own design to the line with the flask-shaped Verdi model.
 

PHOTO: Bruno Diépois, CEO, Coverpla, at PCD in Paris; Coverpla’s Ecoline range